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Turning Competitive Strategy Upside Down

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About Tony...

Dr Tony Grundy is a very well known strategic thinker and writer who has been running executive programmes and been an independent strategy facilitator for over 20 years. He is a prolific author of seventeen books and has taught at many business schools. He thus has an unusually broad and unusually deep knowledge of business.

He has a degree in Behavioural Sciences and Philosophy from Cambridge, and is a Chartered Accountant . He obtained his MBA from Cass Business School with distinction, and has a PHD in Strategy and Finance from Cranfield. He has an MSc in Organisational Behaviour from Birkbeck and an MPHil from Warwick Business School. He has had twenty one books published

Tony has a very pragmatic focus and also a very lively and interactive style on executive programmes. He is also a very experienced strategy facilitator and coach, and has consulted across Europe and globally, including work with many household names, such as: Aviva, BP, BT, BUPA, Diageo, Dyson, HSBC , Microsoft, Pfizer, RBS, Standard Life, Tesco and Vodafone. He has experience across virtually every industry and also Globally -in the US, South America, Europe, the Middle East, the Far East and Africa.

He has had twenty two books published on Business and Management

He has also had an academic career for 20 years at Cranfield, and as Visiting Lecturer in Strategy at Cambridge ,Durham, Henley, Lancaster, Maastricht, Manchcester (Alliance), Strathclyde and Warwick Business Schools . He has been Affiliated Associate Professor of Strategy and Futures at UCL Management School for 4 years. He has also worked for Ernst and Young, BP, ICI, KPMG and PA Strategy Consultants. His approach to strategy is distinctive as it is a “Cunning Plan” (Blackadder).

Tony is happy to do a value added, short taster session of his strategic tools for you and colleagues interested in programmes. He can also do a similar session for diagnosing key issues with these tools, and his "Strategy Audit " checklists, as a taster of the strategic consulting or coaching process.

His role is to demystify Strategic Thinking and help executives to "be their own strategy consultants". He is also very lively,inventive and incisive. Tony is always fun to work with and to learn from /and with: you will always remember it!

"Strategy as the cunning plan?"
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